Headlines. 

You read them every day, and whatever you're writing, you write headlines every day.

Headlines are also called "titles," of course.

Headlines are all-important. If you can't get people (editors, buyers of your writing, readers) to read your headlines, and read further, your writing is dead.

I've been trying to think of some form of writing which doesn't require a headline, and can't think of anything, except personal notes, or personal snail mail letters... Even email messages have headlines: the subject lines are headlines. 

So, enough waffling from me on headlines. 

Please download my latest report, "Super Simple Headlines That Sell", and discover how to write GREAT headlines.