Copywriting AV happiness: finally an app for audio visual copywriters

For years, many of us who work in advertising or corporate video have relied on two-column Microsoft Word () templates. Unfortunately, with this approach, as you change content in one column, the other column falls out of sync. As a result, a good chunk of the time you spend writing is devoted to the housekeeping tasks of formatting, inserting carriage returns, and adjusting the alignment between sound and video on the page. Final Draft AV 2.5 does much of this grunt work for you.

Do you write audio visual (AV) copy? I often write scripts for videos, commercials and radio spots, so I'll be getting Final Draft AV 2.5.

As the review points out however, there is a concern. You can't import images into the script. This is a prime nuisance. I know it's a lack which will annoy many AV copywriters, so I hope they correct it in an update -- and fast.